woman
Support phones:
homeReloadContact Us
Home About Us Our Guarantees Beware Our Prices Discounts Order Now Blog FAQ Testimonials Sample essays Contact Us
main menu
Home
About Us
Our Guarantees
How it works
Beware
Our Prices
Discounts
Order Now
Blog
FAQ
Testimonials (1034)
Sample essays
Contact Us
discounts
you save
Type of assignment:
Urgency:
Writer level:
Cost per page:
Pages:
Total without discount:
sample essays
Analytical Essays
Application Essays
Architecture Essays
Argument Essays
Argumentative Essays
Art Essays
Business Essays
Case Studies Essays
Communication and Media Essays
Comparison Essays
Computer Technologies Essays
Controversial Essays
Critical Essays
Definition Essays
Economics Essays
Education Essays
Geography Essays
History Essays
Justice Essays
Law Essays
Life Essays
Literature Essays
Marketing Essays
Medicine Essays
Nursing Essays
Personal Essays
Philosophy Essays
Political science Essays
Politics Essays
Psychology Essays
Religion Essays
Sociology Essays
Technology Essays
Term Papers Essays
World Literature Essays

← Marketing StrategyGlobal Marketing →
Live Chat

Custom Marketing Plan of L?Oreal Paris essay paper sample

Buy custom Marketing Plan of L?Oreal Paris essay paper cheap

L’Oreal is to launch the L’Oreal Paris range in India via opening company owned store outlets across the country. The Indian retail industry is growing by 20% annually which presents a good opportunity to make use of (Kotler and Keller 293).

Marketing Objectives

Following are the marketing objectives:

  • To gain a high market share of about 10% in India; and
  • To develop an image of the highest desirable female cosmetics brand in India.

Marketing Strategy

The strategy is to deliver the message to the customers in India that L’Oreal Paris has brought high fashion cosmetics to India that would allow Indian women to look extravagant.

Positioning and Target Market

L’Oreal Paris is to be positioned as a foreign cosmetics brand. The segmentation is based on demographic, behavioral as well as psychographic basis. The target market is females, aged between 19 and 40 having an income of more than $500 per month is meant for the new line extension.

The cosmetics product ranges that fall in the L’Oreal Paris include lip glosses, lip sticks, eye-shades, blushes, shimmers,

L’Oreal Paris will be launched with premium pricing in India. Discount offers will be followed after the first year of the launch.

The promotional campaign will revolve around the global slogan of L’Oreal “Because you are worth it” whist giving the high fashion appeal to the new product range title “L’Oreal 

Paris. The persona of a bold, hip, extrovert and fashion conscious girl of the modern century will be reflected who mixes up the values of different cultures and lives big and large and does not let tradition stop her.

  1. TV Advertisements – these will be aired on English channels preferably in India and China such as Star Movies and Channel V and MTV in India and Channel V and MTV in China. The ads will include groups of girls each wearing Eastern as well as Western clothing reflecting tastes for high fashion and putting on L’Oreal Paris cosmetics ranges.
  2. Print Advertising in leading newspapers in magazines;
  3. Branded Taxis, which will be painted with the print ads of the promotional campaign;
  4. Fashion Magazines
  5. Celebrity Endorsements such as with Katrina Kaif of India;
  6. Sales Promotions – these include getting a plastic bag with L’Oreal Paris written on it free with the purchase of any product from the retail outlets.
  7. E-Marketing – L’Oreal Paris will use emails to send new promotional offers and explain product features to motivate and inform customers to try the store. Social media will also be used to create hype in the beginning as well as continually engage the female audience through discussions about product information and additions to the product ranges and information about the location of the retail outlets (Smith 184).
  8. In-store marketing and point of Sale displays will be used in the stores to attract attention the young impulsive buyers as well as inform them regarding the product range through posters and advertisements placed inside s well as outside the stores (Hines 234).
  9. Fashion Show – a sponsored fashion show will be conducted to display the entire line of Marks and Spencer and show at a large level its arrival in India and China.

Retail stores will be the main distribution outlets located in posh localities giving highest and easiest access to the target market of the brand, whereby using a direct distribution channel which is the specialty of L’Oreal Paris (Berman 22)Indian cosmetics market represents intense competition but L’Oreal’s positioning as a foreign brand will give it an edge.

Buy custom Marketing Plan of L?Oreal Paris essay paper cheap

Buy essayHesitating

Related essays

  1. Global Marketing
  2. Market Segment and Positioning Strategy for a Bakery
  3. Marketing Strategy
  4. In Store Environment
Email
Password
 
order now
chat off
our advantages
300 Words per page
12 pt Times New Roman double-spaced
MBA and PhD Writers
Relevant and up-to-date sources
US Writers
100% Confidentiality Guarantee
24/7 Support
24/7 Live Chat
Direct Contact with Writer
Flexible Discount Program
ANY Difficulty Level!
current status
3 chat / phone operators online at the moment
764 writers active
19457 writers in the database
9 new writers passed exam this week
26806 pages written
8374789 words written
8.5 out of 10 current average quality score
97% satisfied customers
current status
Blog categories
Academic Assistance
Analysis Essay
Art
College Essay
Samples
Student's Life
Writing an Essay
Writing Helper
current status
Latest posts
School Uniforms Eternal Problem
Four Surprising Meanings of the Word ‘Bachelor’
4 Ways to Train both Reading and Writing at the Same Time
How to Write a Classification Essay Well?
Basic Essay Types All Students Must Know
current status



  • Paypal
 

Get

15%

off your first

custom essay order.

Order now

PRICES
from $12.99/PAGE

X