Support phones:
homeReloadContact Us
Home About Us Our Guarantees Beware Our Prices Discounts Order Now Blog FAQ Testimonials Sample essays Contact Us
main menu
About Us
Our Guarantees
How it works
Our Prices
Order Now
Testimonials (1034)
Sample essays
Contact Us
you save
Type of assignment:
Writer level:
Cost per page:
Total without discount:
sample essays
Analytical Essays
Application Essays
Architecture Essays
Argument Essays
Argumentative Essays
Art Essays
Business Essays
Case Studies Essays
Communication and Media Essays
Comparison Essays
Computer Technologies Essays
Controversial Essays
Critical Essays
Definition Essays
Economics Essays
Education Essays
Geography Essays
History Essays
Justice Essays
Law Essays
Life Essays
Literature Essays
Marketing Essays
Medicine Essays
Nursing Essays
Personal Essays
Philosophy Essays
Political science Essays
Politics Essays
Psychology Essays
Religion Essays
Sociology Essays
Technology Essays
Term Papers Essays
World Literature Essays

← Marketing Strategy DevelopmentsEsprit Plans →
Live Chat

Custom Population Trends and Retail Planning essay paper sample

Buy custom Population Trends and Retail Planning essay paper cheap

1. Between 2010 and 2050, what type of retailers will be most affected by changes in the ethnic make up the population?

The changes in the ethnic make-up of the population will affect specialty stores, departmental stores, supermarkets, discount stores and non-store retailing establishments.  Specialty stores concentrate their effort on selling limited range or single type of merchandise such as musical stores, party supply stores and clothing stores.  Supermarkets majorly provide food but have increasingly being involved in the sale of products.  Departmental stores on the other hand consist of a number of departments with each specializing in selling a particular group of products while discount stores operate under the self-service philosophy and offer consumers a trade-off. Will these same retailers be affected by the changing age distribution?  Yes

2. It is important for a retailer to understand that as boomers age, they change their shopping behavior. Can you provide one example from current events where a retailer successfully adapted to this changing behavior?

Research done by Nielson company in 2009 showed that the most frequent shoppers were the greatest generation followed by boomers and that younger shoppers are likely to purchase more items in fewer larger trips. Baby boomers also tend to conserve saving as they near retirement thus affecting their shopping pattern.  Target and Wal-Mart for example were well positioned for the downturn and offered quality products at a fraction of prices in specialty retailers.

Can you provide an example where a retailer hasn’t done a good job of adapting to these changes? Toyota failed to capture the changing behavior in baby boom where the extraordinary design was inappropriate for the boomers who are the company’s target.

3. Which recent trend—parents returning to live with their children or children returning to live with their parents—is going to have the most significant impact on retailers?

The impact will be significant when the parents return to live with their children as the shoppers will be more thoughtful and practical when buying. What can retailers do to take advantage of these trends?

The retailers need to make promotion and saving -related information accessible and explicit in all shopper touch points so as to capitalize on this trend of shoppers. The rise of online shopping can reduce the chances of retailers’ inclusion in the array of product considerations making cross and impulse sell to be difficult. Retailers should therefore optimize search engine and paid search vehicle decision. Retailers should also target customers with materials that show one item can be used in different ways hence creating more value for money.

Buy custom Population Trends and Retail Planning essay paper cheap

Buy essayHesitating

Related essays

  1. Esprit Plans
  2. Phillip Morris Company
  3. Marketing Strategy Developments
  4. Marketing
order now
chat off
our advantages
300 Words per page
12 pt Times New Roman double-spaced
MBA and PhD Writers
Relevant and up-to-date sources
US Writers
100% Confidentiality Guarantee
24/7 Support
24/7 Live Chat
Direct Contact with Writer
Flexible Discount Program
ANY Difficulty Level!
current status
10 chat / phone operators online at the moment
849 writers active
19457 writers in the database
6 new writers passed exam this week
12716 pages written
3971516 words written
8.5 out of 10 current average quality score
97% satisfied customers
current status
Blog categories
Academic Assistance
Analysis Essay
College Essay
Student's Life
Writing an Essay
Writing Helper
current status
Latest posts
Basic Essay Types All Students Must Know
How to Take Control over Your Life
How Weather Affects Our Educational Process and Productivity
How to Make Your Night Studying Effective
Say Goodbye to Fake Friends
current status

  • Paypal



off your first

custom essay order.

Order now

from $12.99/PAGE