In her video, the well-known writer and social critic Bell Hooks makes her case which is intended for the power of cultural criticism. According to her the culture to think critically is an essential implement for anybody who attempts to find the factual connotation of any aspect of their culture. In the two-part video, she extensively illustrates a compelling argument for the transformative power of cultural criticism. The video has two parts. Hooks discusses the theoretical foundations and positions that inform her work such as the motives behind representations, as well as their power in social and cultural life (cultural criticism and transformation).
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In addition, she explains why she insists on using the phrase "white supremacist capitalist patriarchy" (Hooks, 64) to describe the interlocking systems of domination that define our reality. In Part two she demonstrates the value of cultural studies in concrete analysis through such subjects as the Spike Lee, and Gangsta rap. She argues that the aim of cultural analysis should be the production of enlightened witnesses or audiences who engages with the representations of cultural life knowledgeably and vigilantly. She further states that the issue was not freeing themselves from representations but was about being enlightened witnesses when they watched representations.
In her article, she critically condemns the “white dominated mass media” over issues regarding Gangsta rap that makes great spectacle. Hooks talks about the theoretical foundation that inform her work and in so doing she clearly demonstrates the value of cultural studies in concrete studies (Hooks 63).