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Yarbrough Marketing Strategy

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In order for Yarbrough to be successful in the competitive market, it will have to articulate its mission as well as objectives which will aid in uplifting its productivity. The mission statement acts as a guide towards achieving its objectives.

Yarbrough Mission

Yarbrough mission is to organize the world’s cleaning service and generate an environment where everyone can access a safe and hygienic environment which does not pose a threat to their health condition.

Company’s objectives

  • To provide the residents within the areas where the company operates with relevant information with regard to safety conditions
  • To assist customers in appreciating the role of having a safe environment.
  • To teach its customers on how to evaluate changes in health environment in terms of cleaning agents.
  • To recruit members within the community who will act as underground representatives of the company.
  • Reduce the average waiting response when called upon for service.

Financial projection

The following is the financial projection of Yarbrough Cleaning Service

Particulars

Amount

Revenues

$ 500,000

Cost of Sales

$300,000

Gross Profit

$200,000

Accounting

1,000

Advertising and promotion

5,000

Bank Charges

10,000

Compensation & Benefits

86,000

Consulting fee

1,000

Insurance

500

Lease-Facilities

50,000

Legal & Professional

200

Licenses and Fees

200

Maintenance

400

Miscellaneous

500

Office Supplies

1000

Security

500

Telephone

600

Utilities

3000

Website

1200

                Total Operating Expense

      161, 500

EBIDTA

$50,000

Depreciation

2,000

Operating Profit

$48,000

Interest Expense

15,000

Earnings before taxes

33,000

Income taxes

6,000

Net Income

$27,000

(Ferrell & Hartline)

Implementation Controls

The following plan outlines how the management will undertake to ensure that everything is effectively monitored

Monthly Plan control: This will include focusing on the objectives and goals and whether they have been realized. This will include having to compare sales target to the actual sales and accounting so as to find out whether there is any discrepancies.

It will also be vital for the management to compare the total sales it has made compared to its close competitors, Jani King, Coverall and Jan-Pro. The sales should also be compared to the global markets. Another element involved in performing the monthly plan control will be to effect efficiency control mechanism. Some of the information that ought to be evaluated includes the input as well as the feedback received from the clients and this forms part of its strategic control measure (Ferrell & Hartline). Marketing audit will ensure that the company is able to evaluate its strengths with regards to the shifting market position.

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