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Custom The Production of Fashion essay paper sample

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The style statement made by a specific brand image has been the propelling force in fashion industry. The brand names provide the company with a distinctive style statement which is supposed to target the mind of the consumer. The company invests time and money in developing these brands which attract the attention of the consumer by their charming vision and taste. There is targeted position from which the brand image is expected to sell, in terms of offering the relative difference in the experience of the consumer. The real-time experience and the prospect of getting premium quality for premium price has been the benchmark of the magic and style statement which such an “image” offers to the consumers. The investment made by the fashion industry to create this “image” has been targeted awareness and functionality which supports the strength, power and unique process involved in the creation of magical relationship with the customer. It is significantly important to understand the psychology behind consumer drive to develop and create a sound brand identity which has magical impact in driving consumer behavior.

Lou Taylor very effectively narrates the factors which drive the mechanism of the fashion industry in the book “The Fashion Business: Theory, Practice, Image” by White and Griffith(2000) insightfully discussing the model , methodology and the devices which have been integrated to push the fashion industry. The significance of these elements in determining the outcome of production and consumption factors which impact the success s of the fashion industry is phenomenal. The modern platform on which the fashion has to survive requires precise, targeted and methodical cultivation of the brand image, which can be presented as style statement based on which the brand equity can be developed. The fashion in modern age and contemporary period strongly depends on creation of a product line and strong model to boost the style and image which impacts the behavior of the consumer. The importance of the style which reinforces the national identity encourages fostering of understanding with regard to the practices which are implemented in consideration of the various aspects of the industry. The magic of style needs to be supported by cumulative strategic planning and creativity to demonstrate that brand logo has been authenticated in terms of fashion statement and contemporary practice.

The New Millennium and Fashion: The New Millennium has marked emergence of fashion industry which is highly competitive and propels on the cutting edge rivalry between fashion houses, their marketing strategy and evolution of dynamic brand image which can assure success and larger share of the market. In the current scenario with global challenges and economic expansion, the significance of brand image has been key to fashion marketers. The personality of the brand image is what identifies the consumer who is exposed to bombardment of advertising and marketing schemes.

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In fashion everything revolves around brand image, which is the cornerstone which drives the consumers in decisions related to their buying and expense management. The product has to make a fashion statement which is uniquely identifiable by the consumer. It has to be functional and impressionable in terms of their symbolic presentation and arouses the interest of the consumer. It should be effective to urge the consumer to action. It should satisfy the needs of the competitive consumer. The psychological implications which are targeted to educated and technologically savvy consumer behavior has to be formulated with creativity and vision which is harmonious with effective marketing practices. The strategies have to be formulated and implemented based on the current competition and demand. There is need for intensive research and acknowledgement of consumer demand which should be the foundation of aggressive marketing. The wide spectrum of choices makes the competition as the cutting edge which should target the symbols as an image which kindles interest in the consumer. The fashion marketing has to be armored by strategic and creative band image which is the expression of the image of the company.

Predictability and Safety: Another factor which brand identity supports is the effectiveness of the retail merchandising which is supported by geographical and dynamic progress made in terms of growth and expansion. The increasing traveling has supported the business to new dimensions. The organized effort backed by sound brand identity can have magical impact on the style statement of the particular company. We are evolved consumers with tasteful and predictive intellect to choose for the price. The image serves the purpose of the style statement as well safety ground for a well informed consumer.

This aspect of predictability has a symbolic value which is impacted by the image style in every corner of life. It is very well captured in the book “No Logo: Taking Aim at the Brand Bullies” by N Klein who has targeted the penetration of the brand image into everything and has reveals the society which lives by brand image. Our culture is brand identity culture which is overpowered by the safety of images like Tommy Hilfiger, Calvin Klein, Gap and Starbucks. The brand image provides a safety zone and has been intertwined with media to provide secure platform for the well informed consumer.

Production Factors: There are precise factors which are silent expression of the variety of elements which determine the outcome of the production process, which needs to be harmonious with the brand image. Fashion marketers need to be specific in the selection of the production process from design to implementation and also the generation of concept and marketing strategies for the specific product. The trend has to be established and targeted depending on the specific geographic region as well as range of the consumer. The production has to be efficient and in harmony with the long term vision of the fashion brand.

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The development of the brand image leads to precision in the production process which has an end product in mind which needs to be harmonious with the image of the company or product. This helps in the decision related to product line which is developed with current competition and bulk exposure. Success of the product depends upon effective production process which promotes and interest and intrigue for the consumer. The management needs to be essential part of the production process, with emphasis on the integration of the brand image within the framework of the design process. The retail strategy has to be developed which is progressive and flexible to adapt in accordance with the needs of the consumer. Production should be technologically efficient and strategically effective. The success of the production can be determined by the expansive steps taken by the companies to churn their fashion into brand images. The harmony of the product and fashion in the light of the original brand identity has to be uniquely imprinted in the minds f the consumer to create the magic of style. It has to be studied taking into consideration the ambition of the company and the appeal to various segments of consumers, so that the consumer behavior is targeted and merged with the brand identity respecting the individuality.

Consumption Factors: Fashion is what urges the consumer to action, it has business factor which aims at the global aspect of doing business. The phenomena of brand image creating a style sensation for the consumer has been historically proven as the foundation for successful fashion. The system has aimed to focus in giving fashion a sense of direction.  There have been different perspectives which can be evaluated in analyzing the forces which determine the factors which motivate the industrial, commercial and brand success of a product. The consumer wants competitive quality for price. Consumer is well informed and has variety of choices. Knowing the brand and awareness of the brand will be determining factor in making the dynamic choice. Thus brand image not only offers style but also lasting vitality for the product and company.

Every fashion company needs a clear perspective with regard to the terrain which the product will face in the consumer market. Some of the factors which play a major role in determining the behavior of the consumer especially with regard to fashion trends is acknowledged as pertinent to the success of the fashion style and statement. This magic of style is primarily dependent on the originality, quality, visual image, durability. Consumer needs to be aware of the unified link which the product has with the visual. Indirectly it works as a leverage to propel the drivers which initiate consumer action and determine consumer behavior.

The psychology of the consumer is the determining factor which strengthens the functionality of the merchandising in the modern economic system which is dynamic and unique. Consumer is progressive and aware, hence having a brand identity is closely associated with creating a long-term vision which is meaningful and purposeful. Brand identity needs to be targeted so as to nurture strong brand tie and nurture positive brand action.

Consumer is moved into action by clarity of image which informs transparently regarding the product or fashion. The style is of significance in representing the uniqueness which are inherent aspect of competitive brands. The factors which will urge the consumer to purchase a specific style are the authenticity and ease of the product or fashion line. The fashion line needs to be steady and has to the reach peak level of curiosity on the part of the consumer.

Trends and Culture: The current trend needs to be studied with acknowledgement of the cultural factors which are strong based on the geographic factors. The study should be based on innovative and harmonious style statement which has been introduced by the brand image. This has to be done with precision and specific information which is well investigated. The trend has to be assessed and brand image matched with the product line to target the emerging consumer who is well informed and technologically savvy.

This can be achieved by targeted questionnaire which is innovative and addresses the investigative methodology to gather information which helps in cultivating the marketing strategy to support the fashion. This has to be clearly identified and sampled to match with the brand identity. This would encourage creation of style in harmony with the wide spectrum of cultural range which exists to achieve the style which is unique and effective.

The wide ranges of elites, who have evolved in the present cultural diversity, need dynamic and strong visuals to propel them to action. Their power to observe and comprehend is phenomenal. They are educated and have immense exposure to things available at competitive prices all over the world. This emerging consumer needs to be targeted with precision. The contemporary culture has significant role in the recognition of the value which brand identity adds to the merchandising aspect and consumer behavior in present global economy. The merger of the creative artists and the technological experts walk hand in hand with the marketers and the company owners to establish themselves on the creation f the brand identity. The fashion culture has been over flooded with theoretical, visual and implementation aspects which determine the design and industry. These factors determine the consumption factor.

There is wide spectrum of students who are waiting to dive into the fashion mode with knowledge and expertise. A brand image creates the stylistic aspect of the company which is determined by glamour and creativity. The designer has to be creative, thinking and market savvy in terms of information with regard to specific consumer. The geographic and the cultural considerations need to be integrated within the image identity, to reinforce the comprehensive marketing strategy which targets the consumer market with specific product.

Image identity and style is part of the advertising which helps push the business in the last two decades. The product is very significant in determining the outcome which has been highlighted by the marketing designs of company’s like Tommy Hilfiger, Starbucks and McDonald. Interestingly it has been established that creative endeavor of these companies has been strengthened by visual images and style statement. They are established brand values targeted to create effective brand positioning in harmony with the cultural and geographic as well as economic networks. The creation of the style in harmony with the trend is what sets the pace for the consumer participation.

Conclusion: The brand names provide the company with a distinctive style statement which is supposed to target the mind of the consumer. The company invests time and money in developing these brands which attract the attention of the consumer by their charming vision and taste. The modern platform on which the fashion has to survive requires precise, targeted and methodical cultivation of the brand image, which can be presented as style statement based on which the brand equity can be developed. The fashion in modern age and contemporary period strongly depends on creation of a product line and strong model to boost the style and image which impacts the behavior of the consumer. In fashion everything revolves around brand image, which is the cornerstone which drives the consumers in decisions related to their buying and expense management. The product has to make a fashion statement which is uniquely identifiable by the consumer. The wide spectrum of choices makes the competition as the cutting edge which should target the symbols as an image which kindles interest in the consumer. The fashion marketing has to be armored by strategic and creative band image which is the expression of the image of the company. Our culture is brand identity culture which is overpowered by the safety of images like Tommy Hilfiger, Calvin Klein, Gap and Starbucks. The brand image provides a safety zone and has been intertwined with media to provide secure platform for the well informed consumer.

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The harmony of the product and fashion in the light of the original brand identity has to be uniquely imprinted in the minds f the consumer to create the magic of style. It has to be studied taking into consideration the ambition of the company and the appeal to various segments of consumers, so that the consumer behavior is targeted and merged with the brand identity respecting the individuality.

The consumer wants competitive quality for price. Consumer is well informed and has variety of choices. Knowing the brand and awareness of the brand will be determining factor in making the dynamic choice. Thus brand image not only offers style but also lasting vitality for the product and company. Every fashion company needs a clear perspective with regard to the terrain which the product will face in the consumer market. Some of the factors which play a major role in determining the behavior of the consumer especially with regard to fashion trends is acknowledged as pertinent to the success of the fashion style and statement. This magic of style is primarily dependent on the originality, quality, visual image, durability. Consumer needs to be aware of the unified link which the product has with the visual. Indirectly it works as a leverage to propel the drivers which initiate consumer action and determine consumer behavior.

There is wide spectrum of consumers who are waiting to dive into the fashion mode with knowledge and expertise. A brand image creates the stylistic aspect of the company which is determined by glamour and creativity. The designer has to be creative, thinking and market savvy in terms of information with regard to specific consumer. The geographic and the cultural considerations need to be integrated within the image identity, to reinforce the comprehensive marketing strategy which targets the consumer market with specific product.

Image identity and style is part of the advertising which helps push the business in the last two decades. The magic of style has been created by the brand image which has been instrumental in impacting the consumer psychology and initiating consumer participation. The creative endeavor which is capture in the brand image creates the magic of style which has influential role in creating harmonious trends which get the consumer excited. There has to be integration of consumer participation as well as precise production process which together sets the pace of dynamic fashion merchandising. The style is creation of magic which needs to be supported by strategic planning and precise creativity.  The brand identity needs to be determined for its authenticity and durability over time and region. This is the tool which fashion marketers use to target their prized  consumer by effective and strategic marketing endeavors. The fashion marketing has to be armored by strategic and creative band image which is the expression of the image of the company.

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