Support phones:
homeReloadContact Us
Home About Us Our Guarantees Beware Our Prices Discounts Order Now Blog FAQ Testimonials Sample essays Contact Us
main menu
About Us
Our Guarantees
How it works
Our Prices
Order Now
Testimonials (1034)
Sample essays
Contact Us
you save
Type of assignment:
Writer level:
Cost per page:
Total without discount:
sample essays
Analytical Essays
Application Essays
Architecture Essays
Argument Essays
Argumentative Essays
Art Essays
Business Essays
Case Studies Essays
Communication and Media Essays
Comparison Essays
Computer Technologies Essays
Controversial Essays
Critical Essays
Definition Essays
Economics Essays
Education Essays
Geography Essays
History Essays
Justice Essays
Law Essays
Life Essays
Literature Essays
Marketing Essays
Medicine Essays
Nursing Essays
Personal Essays
Philosophy Essays
Political science Essays
Politics Essays
Psychology Essays
Religion Essays
Sociology Essays
Technology Essays
Term Papers Essays
World Literature Essays

← Marketing Plan Articles Synthesis →
Live Chat

Custom Starbucks Brand essay paper sample

Buy custom Starbucks Brand essay paper cheap

There are various successful brands which have understood that the key to success is the brand. It serves as a compass, which guides the organization, their partners as well as their consumers. Most visions and missions do not capture an organization’s core purpose, that is, what differentiates them from the rest. There must be a shared understanding of what a brand represents. This means that a brand team should have a theme that guides their effort.

To create a successful brand, Starbucks has unveiled a new logo, as a strategy for marketing its new products. Starbucks is among the most popular coffee houses globally. Their customers could be having mixed feelings about the idea, but the company insists it is good for their growth worldwide, as well as, giving out new products beyond coffee only (Schultz & Dori 1997).

There are changes that have been made to their former advert. The green ring around the image of a mermaid has been done away with, in addition to the words ‘Starbucks’ and ‘Coffee’. However, the mermaid siren image will still be intact, but become green in color.

There have been previous changes to the brand. Originally brown in color, the logo had the words ‘Starbucks Coffee Tea Spices’. The words were then changed to ‘Starbucks Coffee’.   Currently, in their elimination of the word ‘coffee’, the brand will be transformed into dealing with more products other than coffee. Their presence in many countries gives them a venue for launching their vision.

Their keeping of the mermaid sign in place is aimed at making sure that the customer can recognize the brand without their name. They would still be connected emotionally to the brand. Customers would begin to view the changed logo sometime this year. The Starbuck Coffee Company will be celebrating its fortieth anniversary. It is important to note that, over the years, the company has been investing millions into developing products that are coffee-related, which are also designed to have a presence in the market.

For a company to have wide market coverage, it has to invest in creating a high number of channels. This would also translate into a growth in the sales. Starbucks Coffee Company has put into use this principle. It started with only a single channel. They were company-owned stores, which were profitable and carefully staffed (Schultz & Dori 1997).

Starbucks then franchised its operations into other venues, for example, bookstores, airports, and college. They have recently gone into an agreement with Albertson’s food chain, which will see coffee bars being opened in its many supermarkets. It is important to note that other products are also sold in these venues. A rapid growth is created with addition of more channels (Schultz & Dori 1997).

A distribution channel is supposed to promote a certain product. Some other distribution channels help a company like Starbuck in risk taking, for example they can hold stock for the company. Furthermore, it caters for any financial requirement of the company so that work goes on smoothly in the distribution chain.

The distribution channels are also important in negotiating the price, in addition to other offers that relate to the product, according to the demand of the customer. They do this by understanding the needs of their customers, as well as adjusting their offers accordingly. They also create contact with new customers, as well as, maintaining the already existing ones.  

Distribution channels act as intermediaries. They are important in managing the distribution costs efficiently. They are very useful because they are experienced, in addition to having potential contacts that increase their productiveness. They have a large scale of operation when compared to the manufacturer in solitude. This translates to the scale of sales being higher.

Buy custom Starbucks Brand essay paper cheap

Buy essayHesitating

Related essays

  1. Articles Synthesis
  2. Nordic Tourism as a Service Industry
  3. Marketing Plan
  4. Internet Marketing: Sony Corporations
order now
chat off
our advantages
300 Words per page
12 pt Times New Roman double-spaced
MBA and PhD Writers
Relevant and up-to-date sources
US Writers
100% Confidentiality Guarantee
24/7 Support
24/7 Live Chat
Direct Contact with Writer
Flexible Discount Program
ANY Difficulty Level!
current status
4 chat / phone operators online at the moment
764 writers active
19457 writers in the database
9 new writers passed exam this week
26330 pages written
8225968 words written
8.5 out of 10 current average quality score
97% satisfied customers
current status
Blog categories
Academic Assistance
Analysis Essay
College Essay
Student's Life
Writing an Essay
Writing Helper
current status
Latest posts
School Uniforms Eternal Problem
Four Surprising Meanings of the Word ‘Bachelor’
4 Ways to Train both Reading and Writing at the Same Time
How to Write a Classification Essay Well?
Basic Essay Types All Students Must Know
current status

  • Paypal



off your first

custom essay order.

Order now

from $12.99/PAGE