woman
Support phones:
homeReloadContact Us
Home About Us Our Guarantees Beware Our Prices Discounts Order Now Blog FAQ Testimonials Sample essays Contact Us
main menu
Home
About Us
Our Guarantees
How it works
Beware
Our Prices
Discounts
Order Now
Blog
FAQ
Testimonials (1034)
Sample essays
Contact Us
discounts
you save
Type of assignment:
Urgency:
Writer level:
Cost per page:
Pages:
Total without discount:
sample essays
Analytical Essays
Application Essays
Architecture Essays
Argument Essays
Argumentative Essays
Art Essays
Business Essays
Case Studies Essays
Communication and Media Essays
Comparison Essays
Computer Technologies Essays
Controversial Essays
Critical Essays
Definition Essays
Economics Essays
Education Essays
Geography Essays
History Essays
Justice Essays
Law Essays
Life Essays
Literature Essays
Marketing Essays
Medicine Essays
Nursing Essays
Personal Essays
Philosophy Essays
Political science Essays
Politics Essays
Psychology Essays
Religion Essays
Sociology Essays
Technology Essays
Term Papers Essays
World Literature Essays

← New Product DevelopmentA Problem that I Struggle with →
Live Chat

Custom Rose Park: Core Strategy essay paper sample

Buy custom Rose Park: Core Strategy essay paper cheap

Mission statement

Committed to the provision of quality and responsive care to the seniors through establishment of facilities best suited to meet the unique social, physical and psychological needs of the elderly thus ensuring the individual’s dignity and independence is highly upheld.

The Product/Services Features

We offer various living options within our facility to select from.

Independent living: - This is for senior adults who can live on their own but would like to live in an environment of community living. We are offering an opportunity to live in your home-like conditions with personalized services and amenities of your choice.

Assisted Living: - This is for seniors who like their independence, but still need some help with daily activities such as bathing, dressing, and medication reminders (Independent Living, n.d.).

Alzheimer’s Care: - This provides facility that gives special care and unique housing for people suffering from the disease.

Marketing objectives

The firm strives:

  • To offer all-inclusive best care at relatively fair price;
  • To provide home like atmosphere for the residents;.
  • To enhance harmony, happiness and well-being of all residents.

Product Positioning & the Value Proposition

This is about how product is introduced into the market place and how it ranks against its competitors (McDonald, 2007). Approximately 6.5 million people in the United states require assistance with activities of daily living, and this number is expected to double by 2020 (McKinley, 2002, p.17), a trend that is expected to be exhibited most modern countries. These people have varying needs and life style choices, which mostly do not fit nursing homes conditions or ideal homes. Due to this, many choose to live in senior living facilities with tailor-made packages to suit their needs. With ever increase need for quality and economical senior living facilities, the plans for creating Rose Park Senior Living seems a noble idea and venture.

Rose Park will offer several living option; Independent Living, Assisted living, and Alzheimer’s Care (senior housing net, n.d). The senior community living facility will have a variety of life style choices, including various meal plans and menus, house keeping, rooms to choose from, laundry and services to meet residents’ wellness need (Independent Living, n.d.). Enjoying life filled with recreational, educational, cultural, and social activities with other seniors is one of the ultimate goals. It will have various recreational activities including exercise and games facilities, swimming pool, library, theatre and shopping outings. In addition, it will provide local transport and cater for planned social events. With this features, Rose Park will be offering superior facilities at reasonable price, giving it a competitive edge over its competitors in the industry.

Rose Park project faces several challenges including competition from existing and future project, government requirements on setting up senior living facility, tax policy, legal and legislative issues and financial concerns of the seniors. With this in mind, Rose Park plans to embrace the following; to increase it market awareness to the senior consumers, their families, and community at large. Secondly, to take advantage of new insurance covers which cater for assisted living, to venture in strategic partnerships with hospitals, and target adults’ children (45-60 years) who are trying to deal with needs of their aging parents in the marketing drives (McKinley, 2002, pg.20). In addition, complying to best marketing strategies, ensuring professional ethics are held by staff and community social responsibility, Rose Park will position itself to be among the market leaders in provision of senior living facilities.

Buy custom Rose Park: Core Strategy essay paper cheap

Buy essayHesitating

Related essays

  1. A Problem that I Struggle with
  2. Marketing
  3. New Product Development
  4. Rose Park Senior Living Facility
Email
Password
 
order now
chat off
our advantages
300 Words per page
12 pt Times New Roman double-spaced
MBA and PhD Writers
Relevant and up-to-date sources
US Writers
100% Confidentiality Guarantee
24/7 Support
24/7 Live Chat
Direct Contact with Writer
Flexible Discount Program
ANY Difficulty Level!
current status
6 chat / phone operators online at the moment
764 writers active
19457 writers in the database
9 new writers passed exam this week
26656 pages written
8327963 words written
8.5 out of 10 current average quality score
97% satisfied customers
current status
Blog categories
Academic Assistance
Analysis Essay
Art
College Essay
Samples
Student's Life
Writing an Essay
Writing Helper
current status
Latest posts
School Uniforms Eternal Problem
Four Surprising Meanings of the Word ‘Bachelor’
4 Ways to Train both Reading and Writing at the Same Time
How to Write a Classification Essay Well?
Basic Essay Types All Students Must Know
current status



  • Paypal
 

Get

15%

off your first

custom essay order.

Order now

PRICES
from $12.99/PAGE

X