Consumer behavior is quite important in marketing. Towards this marketers put a lot of emphasis on the factors that affect and influence consumer behavior towards buying of good and services. These factors include; motivation, customer service, culture, or family among others. In a retail clothing shop, the same concept of motivation, customer service, culture, or family influence are effective in improving sales. Motivation through price reduction coupled with effective customer service and blended with culture and family influence, women become so much glued to buying cloths from a retail shop that offers these services. This paper takes a critical review and analysis of Marketing article to explain how motivation, customer service, culture, or family influence consumption in relation to retail clothing shop.
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The article concludes with a discussion of managerial implications of the above mentioned findings on consumer behavior. In this article, many lessons are learnt, these include; increase in marketing and promotions should be tied closely to consumer behavior, culture and family influence for it to impact positively on customers. It is also evidenced that individuals buying pattern is influenced so much by price, customer service, motivation and family relation a retailer creates with each customer. Towards this, it is prudent that a success of women retail clothing shop is tied on motivation derived from buying the products.
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