woman
Support phones:
homeReloadContact Us
Home About Us Our Guarantees Beware Our Prices Discounts Order Now Blog FAQ Testimonials Sample essays Contact Us
main menu
Home
About Us
Our Guarantees
How it works
Beware
Our Prices
Discounts
Order Now
Blog
FAQ
Testimonials (1034)
Sample essays
Contact Us
discounts
you save
Type of assignment:
Urgency:
Writer level:
Cost per page:
Pages:
Total without discount:
sample essays
Analytical Essays
Application Essays
Architecture Essays
Argument Essays
Argumentative Essays
Art Essays
Business Essays
Case Studies Essays
Communication and Media Essays
Comparison Essays
Computer Technologies Essays
Controversial Essays
Critical Essays
Definition Essays
Economics Essays
Education Essays
Geography Essays
History Essays
Justice Essays
Law Essays
Life Essays
Literature Essays
Marketing Essays
Medicine Essays
Nursing Essays
Personal Essays
Philosophy Essays
Political science Essays
Politics Essays
Psychology Essays
Religion Essays
Sociology Essays
Technology Essays
Term Papers Essays
World Literature Essays

← Questions on MarketingSegmentation →
Live Chat

Custom Nike Company essay paper sample

Buy custom Nike Company essay paper cheap

Challenges, Barriers and Key Issues

Female fitness has been considered as all those activities that women engage in so as to keep fit; these encompass all the activities in the gym as well as walking and running outdoors. By taking up this definition Nike is in the process of launching its new product which targets women fitness. The company is faced with new challenges as it sets out to launch its new product in the market. These challenges are briefly examined below.

The New Challenges

Order now

A Strong Market Orientation

The first challenge that Nike faces is the one arising from the shift in its focus from being product oriented to being market oriented. This shift in focus will call for corresponding shifts in strategies as well in the management style. If the launching of the new product is to have any impact then there is a need for a strong market orientation to be carried out. In order to achieve this Nike will have to go an extra mile and ensure that it has a good relationship with key customers with influence in product launching issues. Nike will also have to match contemporary market scene and position itself well to manage new markets.

Get a Price Quote:

Type of assignment Title of your paper Writer level Pages Spacing
Urgency Currency Total price
12.99 USD

* Final order price might be slightly different depending on the current exchange rate of chosen payment system.

Aware of Product Life Cycle

Nike will also be faced with the challenge of carefully and accurately analysing the market attitude (customer attitudes and needs) as this will determine product life cycle. This knowledge will enable Nike to concurrently develop products which can easily give way for speed entry of new products should there be a need for such a case due to shift in market attitude.  

Supply Chain Development

Nike will be faced with another challenge of developing a supply chain that will ensure a smooth flow of its products. Due to the shift in the market orientation the old means of product distribution will no longer be valid. Actually, the old means of distributing products by creating stores within store is reported to be problematic thus the need to come up with an effective supply chain that will see the products distributed effectively to the market.

Providing Effective Semi-Virtual Team

Another challenge that Nike faces is developing an effective semi virtual team which will be much longer lasting. To achieve this Nike is faced with the challenge of seeking the right people to the team and assign roles and responsibilities correctly and appropriately. Interdepartmental conflicts are likely to surface as staff from different departments will be brought together. This presents Nike with the challenge of acquiring effective members and managing the team’s culture as they endeavour to launch the female products.

Order Now

Other Challenges

Other challenges which are foreseen to be likely obstacles to the success of launching the female products are: (1) the challenge of meeting unsatisfied demand by venturing into new market through increasing the company’s revenue. (2) Another challenge likely to be met is that of maintaining the existing Nike image in the new products to be launched. (3) Nike will also need to take into consideration factors such as functional costs when calculating the profitable price margins. The company will also need to ensure that R&D and marketer will provide the effective process and strategy respectively.

Buy custom Nike Company essay paper cheap

Buy essayHesitating

Related essays

  1. Segmentation
  2. Boeing 787
  3. Questions on Marketing
  4. Communication Strategy in Brand Marketing
Email
Password
 
order now
chat off
our advantages
300 Words per page
12 pt Times New Roman double-spaced
MBA and PhD Writers
Relevant and up-to-date sources
US Writers
100% Confidentiality Guarantee
24/7 Support
24/7 Live Chat
Direct Contact with Writer
Flexible Discount Program
ANY Difficulty Level!
current status
7 chat / phone operators online at the moment
764 writers active
19457 writers in the database
9 new writers passed exam this week
26436 pages written
8259117 words written
8.5 out of 10 current average quality score
97% satisfied customers
current status
Blog categories
Academic Assistance
Analysis Essay
Art
College Essay
Samples
Student's Life
Writing an Essay
Writing Helper
current status
Latest posts
School Uniforms Eternal Problem
Four Surprising Meanings of the Word ‘Bachelor’
4 Ways to Train both Reading and Writing at the Same Time
How to Write a Classification Essay Well?
Basic Essay Types All Students Must Know
current status



  • Paypal
 

Get

15%

off your first

custom essay order.

Order now

PRICES
from $12.99/PAGE

X