Support phones:
homeReloadContact Us
Home About Us Our Guarantees Beware Our Prices Discounts Order Now Blog FAQ Testimonials Sample essays Contact Us
main menu
About Us
Our Guarantees
How it works
Our Prices
Order Now
Testimonials (1034)
Sample essays
Contact Us
you save
Type of assignment:
Writer level:
Cost per page:
Total without discount:
sample essays
Analytical Essays
Application Essays
Architecture Essays
Argument Essays
Argumentative Essays
Art Essays
Business Essays
Case Studies Essays
Communication and Media Essays
Comparison Essays
Computer Technologies Essays
Controversial Essays
Critical Essays
Definition Essays
Economics Essays
Education Essays
Geography Essays
History Essays
Justice Essays
Law Essays
Life Essays
Literature Essays
Marketing Essays
Medicine Essays
Nursing Essays
Personal Essays
Philosophy Essays
Political science Essays
Politics Essays
Psychology Essays
Religion Essays
Sociology Essays
Technology Essays
Term Papers Essays
World Literature Essays

← Planning for SalesMarket Segmentation & Product Positioning →
Live Chat

Custom Kudler Fine Foods essay paper sample

Buy custom Kudler Fine Foods essay paper cheap

Kudler fine foods runs upscale and fashionable specialty food supplies in three California locations. Kathy Kudler founded this company in 1998, when she transformed her hobby into a business opportunity. The mission of the company is to provide the finest foodstuffs and best ingredients to customers who always desire and expect the quality (Kedler Fine Foods, 2005).

Essentially, marketing research is crucial for Kudler Fine Foods just as is important to all other companies. This is because the company targets to increase its customer loyalty and subsequently increase profits. To accomplish this, the company needs a marketing department that focuses on extensive marketing research. Her new marketing strategies depend on frequent shoppers program, expounding the services and efficiency increase ((Kudler, 2011). To be successful in a business, it is important for the company to research on their capability of expanding in the desired areas. Marketing research therefore informs a company on what will successfully sell and what will not sell well ((Perreault, Cannon, & McCarthy, 2009). Immense marketing research has permit Kudler Fine Foods to expand (Kedler Fine Foods, 2005).

Marketing investigators at Kudlers in addition feel that the amount of times consumers visit the store will boost when they increase the amount of time the customer spend in the store ((Perreault, Cannon, & McCarthy, 2009). As a result, Kadler foods intend to encourage customers going back to the store by holding parties for them as they emphasize on their best products (Kudler, 2011). Customers will also be widely given raffle tickets of different kinds for each extra guest they bring to the store. The marketing investigators have also made sure the quality of their products is high. This is because for consumers at Kudler’s, products price is not a problem hence they are able and willing to spend extra money as long as they are getting desired results. The customers are keen on the product quality therefore the company chooses to offer points that are loyal to its consumers.

The Need for Additional Market Research

Kudler continues to give its customers satisfaction in many areas apart from one, which is the cost of their products. There will be a great consumer satisfaction if Kudler can reduce the products cost. As Kudler Fine Foods is getting bigger, its competitors are very important and significant hence worth finding out on their progress (Perreault, Cannon, & McCarthy, 2009). Market research aids in shaping Kudler's position subsequently to the competitors present hence help them identify their market share. Kudler Fine Foods will then find it possible to identify areas where they need to improve hence increasing value to the company and to their customers. As a result, the marketing wing in Kudlers has given advice the purchasing department to generate ideas related to cost reduction along with how to cut down foods storage. Kudlers purchasing section has formed a supplier’s associations department resulting to the marketing success with this program (Kudler, 2011).

Competitive Intelligence and Analysis

Plan and mission is very important for a business to succeed. A business should therefore be managed effectively and efficiently to accomplish the mission (American Marketing Association, 2006).  Competitive intelligence allows the business to know their competitors market strategies. This is achieved through researching, online sites, and conversations. Development of a process of analysis is another aspect of a business. This is important because it allows the company to identify and evaluate the similarities and differences of each other’s strategies in the market. A company also needs a profile that describes how the competitors respond and keep clear records on changes of all competitors.

In conclusion, Kudler Fine Foods has done well within its competitor’s world. There is enough information about them online and they have been able to attract consumers to purchase their company’s products. Nevertheless, Kudler should give a price list for their wine and also cheese and dairy products, which will make their good products more accessible.

Buy custom Kudler Fine Foods essay paper cheap

Buy essayHesitating

Related essays

  1. Market Segmentation & Product Positioning
  2. Abraxas Petroleum Corporation
  3. Planning for Sales
  4. Oligopolist Market & Management Skills
order now
chat off
our advantages
300 Words per page
12 pt Times New Roman double-spaced
MBA and PhD Writers
Relevant and up-to-date sources
US Writers
100% Confidentiality Guarantee
24/7 Support
24/7 Live Chat
Direct Contact with Writer
Flexible Discount Program
ANY Difficulty Level!
current status
3 chat / phone operators online at the moment
764 writers active
19457 writers in the database
9 new writers passed exam this week
26826 pages written
8381013 words written
8.5 out of 10 current average quality score
97% satisfied customers
current status
Blog categories
Academic Assistance
Analysis Essay
College Essay
Student's Life
Writing an Essay
Writing Helper
current status
Latest posts
School Uniforms Eternal Problem
Four Surprising Meanings of the Word ‘Bachelor’
4 Ways to Train both Reading and Writing at the Same Time
How to Write a Classification Essay Well?
Basic Essay Types All Students Must Know
current status

  • Paypal



off your first

custom essay order.

Order now

from $12.99/PAGE