Free Custom «McCann-Erickson Worldwide, Inc.» Essay Paper

Free Custom «McCann-Erickson Worldwide, Inc.» Essay Paper

Company Overview

The McCann-Erickson Worldwide, Inc. is a multinational company advertising, with offices in over 130 countries. McCann-Erickson Worldwide Advertising combines its resources to its local expertise in managing global accounts. The company is based in New York, New York. McCann-Erickson Worldwide, Inc. operates as a subsidiary of McCann World Group. Key developments at McCann-Erickson Worldwide, Inc.

McCann-Erickson Worldwide Inc. appoints two executives


David Jenkins and Matt Weiss has been appointed from a new position at the New York office of McCann-Erickson Worldwide Inc., Brand Manager for growth and innovation. Mr. Jenkins joined the agency as Executive Vice President of the New York office of Bartle Bogle Hegarty, where he headed the agency Miller Lite account. Mr. Weiss, who had been chief growth officer of the agency, adds the functions of the new post to his assignment.
ALDI chooses McCann-Erickson Worldwide Inc., to help meet the aggressive growth targets U.S.


After a long process of reviewing agency, ALDI Inc. chose McCann-Erickson Worldwide Inc s Midwest office in Birmingham, Michigan, its advertising agency in the United States, with responsibility for all integrated marketing communications and advertising services.

McCann Erickson appoints Faris Yakob as Chief Technology Strategist


McCann Erickson has hired senior strategist Naked Communications Faris Yakob as its new chief technology strategist. In his new role, Yakob will leverage the company offers digital, in close collaboration with clients and creative teams. He will report directly to the Agency President, Lori Senecal.
Yakob joined McCann Erickson just weeks after the designated agency AKQA Alessandra Lariu as new creative director of the group.

McCann-Erickson Takes MasterCard International

NEW YORK McCann-Erickson has won the creative part of MasterCard International 85-90 million ad accounts, the customer said Friday. The agency in New York has beaten finalist Messner Vetere Berger McNamee Schmetterer / Euro RSCG, also in New York after six months of review. Ammirati Puris Lintas in New York is the incumbent, but he did not defend the company. Nick Utton, Senior Vice President, U.S. Marketing for MasterCard, said Friday, "We are confident that McCann-Erickson will help us forward in an efficient and coherent vision in a way that differentiates it from its competitors and is relevant MasterCard for consumers.? Jim McCann President Heekin said "a very clear idea" has tipped the balance in favor of his agency. He refused to elaborate. The two contenders of work has been put on the dynamic test, sources said. MasterCard initially invited four other stores to participate: Gray Advertising in New York, Leo Burnett, Chicago; of GSD \\ x26 M Austin, Texas, which has MasterCard U.S. media buying and planning account, and J. Walter Thompson, who declined the invitation. Le Bon and Paris Ile-de-customer to put his account in the consideration of February. After further work Ammirati, to replace its four-year "Smart Money" test campaign badly. The agency has been developing the new campaign for over a year. Research has also been about nine months after Nick Utton joined the company in the international division Revlon.
MasterCard announced a course on air, MVBMS, uses the slogan "The future of money", created by Ammirati. Capital One Selects New Advertising Agency, McCann-Erickson to take branding with the successful campaign to Next Level Capital One Financial Corporation announced today that it has retained McCann-Erickson Worldwide Advertising as agency of record for its advertising to handle all the responsibilities, effective immediately. The Agency will seek to leverage and changes in society the best in their class during the campaign to improve its success, both in the United States and abroad. Capital One will continue its relationship with MediaVest and Halogen for media placement and media planning, respectively. The direct marketing company will continue to be managed internally.



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